Consider this formula:

Video Production = 51% Audio + 49% Video

Can you believe that our auditory experience while watching video makes up more than half of the equation? Think about it. There is a whole industry purely for audio. Every time you get in the car, you probably turn on the radio, a podcast, or something you can just listen to. Audio can stand alone without video. However, there isn’t much of an industry for video without sound to accompany it - unless you’re still living in the silent film era (it’s okay, we’re only silently judging).

Any effective video generates some sort of emotional response from viewers. That’s why “sadvertising” is so successful in video marketing. Not all emotional content needs to be sad, though. Video can evoke happiness, anger, fear, excitement, trust, or even hunger.

“Why is video production so expensive?” Videographers know this question all too well. At Short Media Group, we believe that transparency is the key to healthy relationships with our clients. That is why we are prepared to answer any questions you may have. We get this question all the time, so let’s break it down.